On July 4, 2014, Mexico’s Public Credit and Revenue Secretariat (SHCP) published new trademark declaration requirements for brand products specified in Annex 30 containing a list of 558 statistical breakouts including beer, wine, ethylic alcohol, medicines, perfumes, luggage, apparel clothing, footwear, eye glasses, and watches.
All applicable goods will need to include the commercial brand identifier code “MC” (Marca Comercial) with the entry declaration, as well as provide confirmation if the:
- Importer is the holder of the trademark rights.
- Importer is authorized to use and distribute the brand.
- Goods have no physical branding information.
- Goods have a physical branding, but are not registered with the Industrial Property Mexican Institute (IMPI).
When the importer is the holder of the trademark rights or has the authorization to use and distribute the brand, the registry number or authorization number given by IMPI must be contained in the customs declaration.
The rule was set to become effective July 25, 2014, however SHCP issued bulleting P041 on July 24, 2014, stating that the amendments will be enforced upon publication of the supplemental information for identifier MC.
