Once again, the alcohol beverage industry is proven resilient amidst crises. The global alcohol beverage value grew by 12% in 2021 and has shown continuous improvement. 

Asia has been witnessing accelerated growth compared to other global markets due to its fast-growing economy, increasing disposable incomes, growing young adult demographic, developing taste in beverage varieties, and the at-home consumption trend. With the highest revenue growth rate in Asia, more and more beverage companies are eyeing the growth potential in this region and expanding their footprint through mergers, acquisitions, and partnerships. 

Expeditors Network in South Asia

Market Dynamics

Managing the supply chain through market expansion and pandemic disruptions can be challenging. Although consumption trends and market growth create opportunities, companies must navigate the factors impacting their execution below:

• Capacity constraints and schedule reliability bring difficulties
• Distribution channel expansion and e-commerce growth add complexity
• Premiumization pushes service differentiation
• The direct-to-consumer model needs customer experience excellence
• Short shelf-life drinks demand improved speed to market
• Sensitive beverages require better temperature protection
• Premium wine and spirits call for higher safety and security
• Uncertainties put pressure on cost control

Expeditors has solutions to help address these areas. As a trusted advisor, we offer comprehensive, integrated supply chain services through people, processes, and technology to navigate this constantly changing environment. We understand the importance of end-to-end real-time visibility at the SKU level and temperature protection for sensitive beverages. We achieve this through multimodal transportation solutions and innovative packaging solutions to ensure your products arrive at South Asia destinations in optimum condition.

Example – Insulation effectiveness from one of our recent shipments

In the graph above, the Y-axis represents the average temperature (Celsius), and the dates are showcased on the X-axis.

Expeditors' global presence, local expertise, and integrated technology, combined with our industry experience, will help manage these disruptions for supply chain resilience and drive efficiency for sustainable growth.

To better navigate beverage markets in South Asia, partner with us, and you will be surprised how far we'll go for you.

Topics: Beer, Wine, Spirits, Supply Chain, and South Asia