Free Webinar

USMCA Talk

June 19th, 2020
11:00 AM - 12:30 PM EST

The United States-Mexico-Canada Agreement (USMCA), or "NAFTA 2.0," is the result of a 2017–2018 renegotiation of NAFTA by its member states, which formally agreed to the terms on October 1st, 2019.  Negotiations focused largely on auto exports, steel and aluminum tariffs, and the dairy, egg, and poultry markets.  It is a modernized update to NAFTA that also contains new elements regarding labor and the environment.

Many of the rules of origin within the USMCA are similar to those under NAFTA, yet even when it was in force over the last 20 years or so, importers and exporters misapplied the rules, or failed to take advantage of the benefits of the treaty.  We will review the rules, point out the new elements, and discuss ways to manage an effective USMCA import/export program.

Norman Lubeck

About the Speaker:


Norman Lubeck - Senior Manager, Global Trade Advisory Services

Norm joined Tradewin in 2011.  He has held the position of Trade Counsel for a logistics management firm and managed the Trade Compliance departments for several multinational corporations.  Norm's technical background includes Import and Export Compliance, Free Trade Programs, CTPAT implementation, and a broad spectrum of international trade topics. Norm holds a B.A. from Middlebury College and a J.D. from Suffolk Law School.