CASE STUDY
UPSTREAM FULFILLMENT

A fulfillment solution for improved customer experience and reliable, cost-effective logistics across channels
FOX_MORZINE19_By ADL-0085-1

A PLATFORM FOR GROWTH. Arrangement of shipments and delivery into store, including packaging and placement into store.

WE WANT TO HEAR FROM YOU


CUSTOMER 

FOX RACING INC. 

SERVICE 

UPSTREAM FULFILLMENT

INDUSTRY 

FASHION & RETAIL

 

 


OVERVIEW 

Fox Racing Inc., the global leader in motocross and mountain biking gear and apparel, sells products in more than 30 countries around the world through international distributors and direct to consumer channels.  With multiple seasons per year, hundreds of stock keeping units (SKU’s) available, and a sourcing strategy across multiple countries and suppliers, they needed an alternative fulfillment location from their Northern California distribution center.   

An upstream fulfillment location provides:

  • Reduced transport lead times
  • Elimination of redundant transportation costs
  • Delivery of exceptional customer experience through a single pick up location

Read What is Upstream Fulfillment? >>


TABLE OF CONTENTS


OVERVIEW

THE OPPORTUNITY

CUSTOMER TESTIMONIAL

OUR SOLUTION

THE RESULTS 

THE OPPORTUNITY 

Fox approached us with focused goals to grow their international markets and to establish the Fox brand globally. The new ownership tasked the Fox supply chain leadership to develop new strategies to grow the business.

Through prior experiences leveraging our global network and knowledgeable resources, Fox enlisted the Expeditors distribution team to develop an upstream fulfillment model that would produce superior customer experience while mitigating the logistics costs of assembling global orders for their international dealers. 

The opportunity presented to Fox’s leadership was compelling, and the upstream fulfillment hub launched. Fox continues to evaluate its growth strategies and channel opportunities with our teams constantly exploring new hub locations and fulfillment needs.

 

"We needed to increase our speed to market for our global distributors and provide a simpler, more customer-friendly consolidation model to support our global sourcing strategy. Upstream fulfillment in Shenzhen, China was our answer."


Upstream Fulfillment Fox Logo
BRAD KREOWSKI
Finance and Operations Director, Fox Racing Inc.

 

 

our solution

UPSTREAM FULFILLMENT CENTER

The joint work between the Fox and Expeditors’ teams resulted in the design and deployment of an upstream fulfillment center in Shenzhen’s Yantian bonded logistics park capable of supporting vendors from multiple countries and meeting the needs of local suppliers seeking their export tax refunds.

The solution implemented provides both carton level PO consolidation as well as delayed allocation pick and pack services supported by a wide range of value-added services that include labeling, inspection, and certificate of origin coordination.

 

THE RESULTS

The south China hub delivers complete orders to more than 30 distributors each season reducing 45 days of lead-time from factory to store and helping to expand sales to more countries through more channels. The success of the first upstream fulfilment hub has now led to exploration of additional sites in South Asia and Latin America to better service the growing needs of these regions.

 

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