North Coast Medical and Expeditors faced several fulfillment challenges. The ever-growing customer expectations for shorter order lead times required faster pick and pack operations from our teams. At the same time, North Coast Medical’s product assortment was expanding, and their daily volumes growing. Competitors also reduced the supply of skilled labor by opening new fulfillment centers in the area. Lastly, the COVID-19 pandemic put pressure on reducing shared touch points and increasing social distancing in the warehouse. We had to find a way to improve our fulfillment capability and capacity while driving down costs.